Lee and Li Advices TSC Auto ID on Acquisition of South Korea's Bluebird Inc.

Leading label printing solutions provider TSC Auto ID Technology Co., Ltd. (TSC Auto ID) successfully completed its acquisition of South Korean mobile solutions supplier Bluebird Inc. in the fourth quarter of 2024. This strategic cross-border acquisition significantly enhances TSC Auto ID’s competitive edge in the portable barcode printer market while comprehensively broadening its product portfolio and global market reach.

Lee and Li is honored to act for TSC Auto ID as the lead deal counsel in this landmark outboard M&A transaction, providing full legal support along with the various foreign counsels, and ensuring the successful completion of the project. Lee and Li is very proud to participate in TSC Auto ID’s continued global growth.

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